Bachelor’s degree in any discipline
The duties must not be imposed on anyone, instead should be delegated as per interests and specializations of the individuals. A sales manager must understand who can perform a particular task in the most effective way. It is his role to extract the best out of each employee.
A sales manager devises strategies and techniques necessary for achieving the sales targets. He is the one who decides the future course of action for his team members.
Roles and Responsibilities:
Sales manager’s duty to ensure his team is delivering desired results. Supervision is essential. Track their performances. Make sure each one is living up to the expectations of the organization. Ask them to submit a report of what all they have done through out the week or month. The performers must be encouraged while the non performers must be dealt with utmost patience and care.
He is the one who takes major decisions for his team. He should act as a pillar of support for them and stand by their side at the hours of crisis.
A sales manager is responsible for not only selling but also maintaining and improving relationships with the client. Client relationship management is also his KRA.